About the Book
Volume II is the 2nd installment of DeVo's look book series that encompasses the best learning lessons of each year starting the brand. DeVoCustoms is a service that creates custom, hand painted denim jackets and other wearables. What started as a painting a few jackets for friends and family grew into a full fledged hustle creating jackets for the likes of brands and professional athletes. With the core belief of "Everyone is creative" DeVo empowers the customer to lead the design process. Volume II showcases DeVo's 2nd year building the brand with Graveyard Shirft being the major theme. DeVo explains that the sophomore year of a business is always hard. Unlike the first year there's set expectations has and the owner's brand not only needs to be maintained, but grow and evolve. DeVo explains how he's embraced his 'graveyard shift' to take the next step with DeVoCustoms.